A training company that plays a role in employee development or corporate training is one of the business sectors which people need. In Singapore, more companies devote their time, money, and effort to corporate training today. What a chance. The training company may leverage it for scaling the business.

Scaling a business is one of the essential terminologies to be known and understood by business people. This terminology means an effort to set stages to enable and support the company’s growth. Therefore, the company can grow well without being obstructed. 

Scaling a business terminology is usually used interchangeably with growth or growing business. Though, both have different concepts. Growth is an attempt to increase revenue by adding new resources like capital, people, market share, or technology at the same rate. For example, to gain more customers, a company hires more employees to service them. The company adds more revenue, but it also adds more cost at the same rate.

In contrast, scaling means increasing revenue is growing at a much faster rate than your cost. In other words, when your business is scaling, the industry grows two times above the average, but your expense remains stable each year. So, it is not only enough to grow but also scale up.

Scaling a business is a goal of all business owners, including the training business. Especially for training companies, we can also consider the definition of scaling the business from the Economic Times. A scaling business is the ability of a company to sustain or have better performance in terms of profitability or efficiency when its sales volumes increase.

There are three aspects to be noticed in a scaling training company. They are technology investment, development content, and pinpoint marketing. Here is the explanation.


Technology Investment

The discussion of technology investment here will cover 2 points. They are the methodology and platform of learning. Both are needed in the scalability of the training business. The method means that technology should support self-paced and remote learning programs. It will lower your weight for instructors, classrooms, and even time. The platform means learning management system (LMS), a software application for administration, documentation, reporting, courses, training, and development programs. The LMS will be the backbone of your business scalability.

By providing training services in e-learning programs using LMS, you can reach broader audiences or clients to increase revenue. Even the training for several institutions or companies can be done at once without any adds on instructors, the cost of building rent, and other resources. Therefore, you will add your revenue rapidly without significant adds on resources. It indicates your business is successful in scaling.

You can find LMS providers easily today. However, there are several points that you should notice in choosing the best LMS for scaling your business. Here is the list.

  • The LMS should be user-friendly. Hence, the customer will have a good user experience. 
  • The LMS features should support the pedagogy. For example, it supports gamification, mastery learning, adaptive learning, and competency-based learning to convey the training attractively.
  • The LMS should be proven, stable, can handle many learners at once, and already used by many customers
  • The LMS should be hosted on the cloud, so it will be cost-effective since the training organizations don’t need to have IT resources to maintain it and can still focus on their training business

It is hard to find information about LMS with this kind of criteria. As a reference, you can consider Katalis.App. Katalis.App is an LMS that runs on the cloud, based on Open edX. The Open edX is a powerful LMS engine created by two of the most prestigious universities in the world, the Massachusetts Institute of Technology (MIT) and Harvard University. It meets all the points above.

Development of content

Your corporate training business reputation will be based on your training excellence and subject matter expertise. Providing customers with the content they need and developing them based on the growth of information or era will be a plus point of your training. You can gain more new customers without losing the previous ones.


Pinpoint Marketing

Marketing plays an essential role in enhancing demand and sales volume. Therefore, the marketing team should focus and work effectively to reach pinpoint marketing. It means the marketing strategy is made by considering the persona of the products and using the appropriate platform.

Today, you can do everything online so is the marketing strategy. Online marketing will help you to reach extensive targets. However, you only need lower expenses. Hence, it will support your business scaling. You can gain more revenue without any valuable cost.

Well, here we have two types of marketing which consist of internal and external marketing. Internal marketing means selling to the customer base. External marketing is selling to gain new customers.

In internal marketing, we focus on selling our training product to the customers that we have already had. The data shows that the probability of selling products to existing customers is 60-70% while for new customers is only 5-20%. So it is crucial to make the existing customers gain good value from your product. So, they will remain using yours.

LMS with automation or marketing built on it will support your internal marketing. For example, auto-notification prompts students registering to the next class. It is implied marketing.

Considering the role of an LMS in scaling your business, you do not have a chance to think more about whether to use this learning software application. However, choose the best LMS that meets your need like Katalis.App.

The Katalis.App is a scalable LMS since it is proven to serve an enormous number of users at the same time simultaneously. The engine of the Katalis.App is Open edX which has been used by prestigious universities. It has been used by more than 35 million worldwide users. Katalis.App enables your customers to learn anywhere and anytime since it supports the mobile app. Besides, it is learner-centric, where the platform encourages learning in various ways, such as by leveraging polls, wikis, social media, videos, and exercises.

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